Lab Equipment Slow Jam

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In case you haven’t had your fill of goofy-commercials-turned-Internet-sensations, man, do I have one for you.

So pretend you’re a scientist. Which would make you want to buy a piece of lab equipment more? This slogan:

With our new Plug’n’Prep® concept for the epMotion pipetting system, automate virtually any nucleic acid purification kit with protocols from your favorite kit provider—just load the deck and press start!

Or this:

Yeah, I thought so. This excellent slow jam is a real ad created by a lab-tools manufacturer called Eppendorf. The product in question, epMotion, is some kind of automatic pipette system. Or so the lyrics seem to suggest:

Pipetting all those well-plates, baby, sends your thumbs into overdrive
And spending long nights in the lab makes it hard for your love to thrive

What you need is automation, girl, something easy as 1 2 3
So put down that pipette, honey, I got something that will set you free

H/T Mental Floss.

Image and video courtesy of Eppendorf.

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Corrupt leaders the world over can (and will) try to shut down the truth, but when the truth has millions of people on its side, you can't keep it down for good. And there's no more powerful or urgent argument for your support of Mother Jones' journalism right now than that. We need to raise about $450,000 to hit our online fundraising budget in these next few months, so please read more from Monika and pitch in if you can.

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