July 16, 2008

The Cutest Rehab

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This video is funny and sweet. It restores my faith in human beings. Even Amy Winehouse would love it. Maybe.

Produced by Bluevoice, it shows a bunch of volunteers from Orca, a Peruvian nonprofit, as they rescue and rehabilitate sea lion and fur seal pups orphaned by fishing nets and disease.

Part of the rehab involves the volunteers releasing their inner sea lions. You know, barking, socializing, and climbing all over each other, just like pinnipeds do.

The heroic part: these volunteers work in the seriously cold waters of the Peru Current. They have no money for wetsuits and tough it out for hours in soggy jeans.

Bluevoice is trying to raise the money to test tissue samples and figure out why all the seal mothers are dying.

(First seen on my secret addiction, the antidote to bad news, CuteOverload.)

Julia Whitty is Mother Jones’ environmental correspondent, lecturer, and 2008 winner of the Kiriyama Prize and the John Burroughs Medal Award.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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