Bloggers on Blogging: Meh

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You can read David Appell’s takedown of blogging here; I’m not going to comment on the merits of his arguments because the virtues and sins of blogging have been debated ad nauseum and because frankly I wouldn’t get anything else done today. (Buy me a beer, though, and I won’t shut up about it.) I will say that in the reactions to his post, you can see the ambivalence bloggers you probably know well often have about their own craft. See Yglesias (“I started writing this blog as a hobby; I thought it would be a fun thing to do. And I not only continue to enjoy writing it, but people pay me to write it. But the mere fact that I’m writing it doesn’t make it a worthwhile thing to read, which is why the overwhelming majority of Americans have never read this blog and never will.”) and Zengerle. Other bloggers I’ve talked to in my personal life have confessed the same thing.

I think readers can see this come through in my blogging from time to time as well. Recent quotes from me:

At the end of a post about Bush and McCain both wearing crocs: “I get to blog about presidential footwear. It really is a ridiculous thing.”

At the end of a long post about whether Mitt Romney’s fundraising prowess makes him worthy of consideration as McCain’s VP: “Listen, if you made it through this much horse race speculation, I hope you at least took a moment to check out our debate on the future of America’s Iran policy.”

Which is to say, I hope if you’ve read me, you’ve also read something substantive today.

Stupid but probably necessary disclaimer: The blogosphere is filled with wonderful people and wonderful outlets that combine to do wonderful things. Don’t get me wrong. But you can applaud the macro while lamenting the micro.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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