The SXSW Slog Begins

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sxsw.jpgAfter listening to our flight attendant—a former auctioneer from Dallas—rattle off emergency escape instructions in double time and then tell jokes about her co-workers for the entire flight (one was a former Miss Dallas, the other Southwest’s steward of the year), I arrived in Austin, Texas, in high spirits.

I’m here to cover SXSW, Austin’s ginormous film-music-interactive festival that draws (last I heard) about 10,000 folks from around the country (and abroad) to the Texas capitol.

Before I start really digging into things here in Austin, a few quick observations:

1. Bars serve beer until 2 a.m. in Austin. Not 1:30, not 1:45, but 2 a.m.
2. The two people sitting on either side of me on my flight into Austin talked about the Eliot Spitzer scandal a lot. No one I’ve met so far at SXSW seems to care.
3. I’ve seen 3 Ron Paul bumper stickers so far.
4. Lou Reed is a very funny man (more on that later).
5. I’m surrounded by a lot of other white dudes in their 20s and 30s wearing plaid shirts, jeans, and Vans; and it’s kind of bugging me out. Yikes.

—Gary Moskowitz

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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