From the cigarette company that wants you to stop smoking comes a new frontier in tobacco consumption: the health-friendly (kind of), genetically modified chew. Researchers at North Carolina State University, funded by tobacco giant Philip Morris, are trying to take the cancer out of cancer sticks by removing the gene that turns the plant toxic when cured. As tobacco plants age, the nicotine in the leaves changes into the compound nornicotine, which in turn becomes a carcinogen when the plant is cured. Knocking out the gene that causes this change, the researchers report, leads to a 50% decrease in tobacco’s most harmful toxins. No word on whether the alterations make nicotine any less addictive, but you have to give them credit for trying. h/t Wired
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