January 17, 2008

Coachella Countdown: Three Months, Ten Days

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mojo-photo-coachellakiss.jpgWhat am I going to wear?! The LA Times’ Buzz Bands blog (say that three times fast) has a quick update on this year’s lineup for the big festival, and insists that it will not include a reunited My Bloody Valentine. But, but, but, the fake flyer said they would be there!! The post does contain the most serious-looking list yet of bands “expected” to appear at the festival, some of which have confirmed on their own websites or tour info sites, and some of which would probably be hanging around anyway so why not put them on the bill. There’s also the matter of the post’s odd title: “Coachella roster slowly takes shape (and getting misshapen)”; is that a hint of a Pulp reunion? Anyone?

The official announcement is expected as early as this Friday (meep! meeep!) but click the good old “continues inside” button for the Times’ “expected” list, rearranged by me in order of headliner-y-ness:

The Breeders
Portishead
The Verve
Death Cab for Cutie
Spiritualized
Justice
Autolux
UNKLE
Cold War Kids
Battles
Junkie XL
Louis XIV
VHS or Beta
Chromeo
Jens Lekman
Junkie XL
Dan Deacon
The Cinematic Orchestra
Kid Sister
Crystal Castles
Brett Dennen

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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