December 19, 2007

Brodner’s Person of the Day: The Naked Campaign

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The Naked Campaign
After about a year of work and worry, our project of doing illustration on film for campaign coverage, The Naked Campaign, is finally starting up on The New Yorker website. A lot of media folk said no or maybe to this, but David Remnick, Pam McCarthy, and Chris Curry were the ones who said yes. So here it is, the beginning of what my collaborator, 7-time Emmy-winning filmmaker Gail Levin, and I expect will be the beginning of a very interesting journey. Hope you all like.

http://www.newyorker.com/online/nakedcampaign/videos

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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