Now I Feel Dumb For Actually Paying For the Radiohead Album

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


In Rainbows

And those British Pounds are like real money and stuff. As everybody who has internet access knows, Radiohead recently released their latest album In Rainbows as a digital download via their own website, allowing buyers to name their own price. While the band themselves still aren’t talking about how many people downloaded the album (or how much they paid), a consumer research firm did a study and found that a large majority paid, well, zip:

Some 62 percent of the people who downloaded “In Rainbows” in a four- week period last month opted not to pay the British alt-rockers a cent. But the remaining 38 percent voluntarily paid an average of $6, according to the study by comScore Inc. …The results of the study were drawn from data gathered from a few hundred people who are part of comScore’s database of 2 million computer users worldwide. The firm, which has permission to monitor the computer users’ online behavior, did not provide a margin of error for the study’s results.

Interestingly, the percentage of American fans who paid at all was slightly higher than the non-U.S. average (40% to 36%), and amusingly, the average amount paid by people who did pay was way higher in the U.S., $8.05 compared to $4.64 outside the U.S. I’m going to take a guess the exchange rate came into play there: I bet there were quite a few fans like myself whose casual entering of a number that seemed like a nice compromise—say, £5—were in for a bit of a shock when their credit card bill came back saying that turned out to be $10.43. Even those of us with impending European tours who are keeping their eye on the now-so-low-it’s-barely-visible dollar (€1.46 today!!) (er, wait, I mean, €1 is $1.46 today. See this is part of the problem right here, Americans can’t do math) succumbed to mathematical habit; I mean, paying somebody 3 of anything for an album just seems mean, even though £3 is like $6.25, which isn’t bad for ten 160kbps mp3s from a band who doesn’t need the money. Ah well, consider it my contribution towards the downfall of the record industry.

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate