Branding “Progressive” in the Midwest – Your Thoughts?

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The folks at the Center for American Progress are looking for opinions on their new ad campaign currently running in the Columbus, Milwaukee, and Indianapolis media markets. Here are there ads:

These first two are great, particularly the first one. The left lost the branding wars over the word “liberal,” and this sort of head-on messaging is necessary to win the branding wars over “progressive.” I particularly like the line “Progressive. And proud of it.” Less success here, though…

By pairing the progressive message with those super smug Mac ads, these spots just reinforce the idea that progressives are coastal elites who think they dress hipper, talk smarter, and know politics better than their middle American cousins. There’s also a dangerous degree of oversimplification going on.

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ONE MORE QUICK THING:

Or at least we hope. It’s fall fundraising time, and we’re trying to raise $250,000 to help fund Mother Jones’ journalism during a shorter than normal three-week push.

If you’re reading this, a fundraising pitch at the bottom of an article, you must find our team’s reporting valuable and we hope you’ll consider supporting it with a donation of any amount right now if you can.

It’s really that simple. But if you’d like to read a bit more, our membership lead, Brian Hiatt, has a post for you highlighting some of our newsroom's impressive, impactful work of late—including two big investigations in just one day and covering voting rights the way it needs to be done—that we hope you’ll agree is worth supporting.

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