October 26, 2007

News Flash: Icebergs Still Exist

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icebergs200.jpgThese days, everyone seems to want a piece of the Arctic. (Diamond prospectors, bone hunters, and global warming tourists are just a few northward bound parties.) After all, who knows what treasures lurk under those hunks of melting ice?

But if you’re planning on skipping up to the Arctic and expecting smooth sailing, think again. Today, the International Ice Charting Working Group issued a report on the state of the Arctic sea ice. In the report is a reminder that global warming hasn’t quite done away with icebergs yet:

The Arctic is already experiencing an increase in shipping, primarily for oil and gas development and tourism, and we can expect to see further increases as diminishing ice extent makes Arctic marine transportation more viable…The IICWG cautions that sea ice and icebergs will continue to present significant hazards to navigation for the foreseeable future. The Arctic will still have a winter ice cover that will linger into summer for varying lengths of time depending on a range of conditions.

Let’s hope it stays that way.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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