August 9, 2007

People Picks up on Hypermiling Guru

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hypermilers100x120.jpgThe just-released August 13, 2007, edition of People magazine features stories on Star Jones’ weight loss, Britney Spears’ custody battle, and … hypermiling? That’s right, People has exactly 1 page covering the slightly wacky, fuel-effecient style of driving of Wayne Gerdes, the obsessive hybrid owner we featured in the magazine earlier this year.

Gerdes, the “king” of hypermiling, who glides his way toward 100 mpg in an ordinary Honda Accord, shares tips on how to use big rigs to reduce air resistance, and how to slow down without braking, in our article, but with People, readers learn about fuel-efficiency obsession on one page and the summer’s hottest strapless dresses on the next. What would we do without People?

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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