Whatever Happened to Jingles in Political Ads?

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Here are a couple old timey campaign spots to remind you of when politics was simpler. Or if politics wasn’t simpler, political messaging certainly was. The message of the first? “I like Ike.” Literally, that’s it — over and over and over. The message of the second? “Kennedy Kennedy Kennedy.” Good times.

This one’s from the Eisenhower campaign in 1952:

This one is from the Kennedy campaign in 1960:

But just so you don’t think attack ads are a new invention, here’s one where the Kennedy campaign gets nasty, using Ike’s words against his own VP, Richard Nixon.

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FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

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