Live Earth Making Enemies

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mojo-logo-liveearth.jpgAl Gore’s Live Earth concerts (the lineup of which I controversially dissed a while back) are getting some more negative publicity. First up, last week, a surprisingly coherent Roger Daltry of the Who told England’s The Sun that “the last thing the planet needs is a rock concert.” Well now! How do you feel, Mr. Daltry, about using a notoriously wasteful type of event to raise environmental awareness? “I can’t believe it,” he says, “let’s burn even more fuel.” Daltry did of course play both LiveAid and Live8, which were apparently not powered by fuel but by magical unicorns on treadmills. Speaking of LiveAid, Sir Bob Geldof himself was even more harsh on Live Earth, saying “everybody” already knows about global warming. Knows about, and rejects, Sir Bob, just like that crazy idea we evolved from monkeys.

Now I see on BoingBoing that if you want to organize a house party or other event in support of Live Earth, you’ll have to follow restrictions that make the hoop-jumping required to just buy a ticket look like a walk in the park. Hey, Al, can I call my event “Friends of Live Earth?” Well, not exactly:

“Friends of Live Earth” cannot, directly through visual or other communications, be linked with any organization, including sponsors/broadcasters of your event. “Friends of Live Earth” should only be used as a supporting message.

Oh, OK. As soon as I understand what that means, I’ll start baking cupcakes for my party.

As far as the rest of the lineups are concerned, Sydney, Australia looks okay, if only for the presence of Wolfmother, and the only two artists I’ve heard of on the German lineup are DJ Sasha and Snoop Dogg. This negative press having an impact on the event’s success seems unlikely, but on July 7th, I still think I’d rather just change some of my light bulbs to fluorescents.

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We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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