God Is Not a Specialty in Indiana

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In Indiana, you can buy a specialty auto license plate that supports everything from breast cancer research to child abuse prevention to the Indianapolis Colts, but it will cost you an administrative fee of $15, and there is often a donation to the cause included, too. Mark Studler pays $40 a year for his environmental cause plate–$40 goes to the Indiana Heritage Trust, and the state of Indiana gets its $15 administrative fee.

When Studler went to renew his plate recently, however, he noticed that one specialty plate did not have an Indiana administrative fee attached: This plate has a deep blue background, an American flag streteched across the bottom, and the words “In God We Trust.” Studler did not think it was fair that people with a religious preference were treated differently from those who chose other specialty plates, and last week, the ACLU filed a lawsuit against the Indiana Bureau of Motor Vehicles and its commissioner.

The state of Indiana’s defense will come as no surprise: The “In God We Trust” plate is not a specialty plate, and therefore there is no reason to tack on an extra charge for selling it. The state defines the plate as a second “standard” plate, not subject to additional fees.

540,000 drivers have chosen this “standard” plate. If it had been designated a specialty plate, the state would have made another $8 million.

“It’s about making sure that nearly every other plate that carries a message has a cost attached to it, and this does not,” said Indiana ACLU legal director. “In a state that’s as religious as Indiana, the phrase ‘In God We Trust’ is not just about supporting the national motto. It’s about saying you believe in God.”

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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