Plight of the Ugliest Endangered Animals

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


aye-aye2.jpg

Watch this Slate slideshow and you’ll come out hating pandas for everything they represent. While millions of dollars have gone into saving the last three thousand pandas just because they’re cute, at least one sorry creature—the aye-aye—is bound for extinction because it’s ugly. The aye-aye looks like a balding, emaciated gremlin. So even though it minds its own business in life, foraging for bugs in tree bark with claws bigger than its face, superstitious people in Madagascar go out of their way to kill it on sight. “Aye-aye, aye-aye,” indeed, as the maudlin Ranchero song goes,
“Canta y no llores.” The world is not fair. Not even environmental philanthropists are.

After pointing out injustice, fortunately, the writer poses solutions. Savvy conservationists can market the most charismatic creatures to raise money for the rest. The World Wildlife Federation already does so with its panda logo. “One lovable animal might stand in for an entire ecosystem—the jaguar, for example, could serve as a spokesmodel for the Amazon rainforest where it lived,” Michael Levitin writes. To summarize the argument of biologist David Stokes, conservationists “must understand the ways that aesthetic appeal can be used to motivate the public—and then try to promote the “less attractive” creatures by highlighting their most endearing feature.”

To their ideas I’d like to add another. Endangered wildlife t-shirts—the ones painted with blue whales underwater or gray wolves in the snow—went out of fashion by 1990. (I reluctantly retired mine some years later). But can’t you picture the aye-aye (or the golden-rumped elephant shrew or the hairy-eared dwarf lemur) becoming an icon emblazoned on ironic t-shirts to raise funds for their conservation? And not just for hipsters. The scrawny, bug-eyed Chihuahua mascot was fast food industry’s most effective ad campaign in decades; Americans bought 13 million stuffed ones from Taco Bell and far too many more dashboard bobble-heads. Paris Hilton has one too. And Sam the World’s Ugliest Dog ranks among this millennium’s most famous canines. Today the t-shirts and mugs made in Sam’s memory are sold out. So conservationists who want to draw attention to the less photogenic animals could make use of this trend: in the era of Ugly Betty, a beatific defense of homeliness itself may be garnering popularity.

—April Rabkin

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate