March 1, 2007

Global Warming…Are You Ready?

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Diesel shoppers surely are. I can’t believe I missed this. Diesel’s new ad campaign for their Spring/Summer ’07 collection, is out, and my oh my, just wait until you see what they have in store. The campaign is based on the premise of whether or not you (their client) are ready (Read: Do you have the right clothing and accessories?) for the hot temps of global warming. Yes, this is for real. There is even a video which warns of the dangers associated with a warming climate, but urges fashion lovers not to distress, and instead take action (of course, in the form of bolstering your wardrobe with warm-weather essentials). You really have to see it for yourself.

Keep up on the latest news about global warming at the MoJo science and health blog, The Blue Marble.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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