“Captivity” Campaign is Nobody’s Fault

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mojo-photo-captivity.jpgLos Angeles area residents were not amused this week after billboards went up around the city featuring a young woman pictured in various unsavory scenarios including “Abduction,” “Torture” and “Termination.” The icky ads were part of a campaign for an upcoming horror flick called “Captivity,” but, garsh, turns out it was all a horrible mistake! The production company, After Dark Films, said that the “wrong files” were sent to the printer, who then apparently went ahead and just made a bunch of billboards without asking anybody, and besides, we were all in Las Vegas when it happened! After Dark CEO Courtney Solomon went so far as to issue a statement saying that he, personally, “wasn’t going to go with this campaign,” since it was “OTP,” which is Hollywood-speak for “over the top,” I can’t believe you didn’t already know that.

Anyone who’s ever worked at even the lowliest ad agency, production house, or print shop knows there is no possible way anything ever gets done without about 10,000 proofs, endless back-and-forths, and everyone from the board to the receptionist signing off. Whether they knew the campaign would immediately be taken down, or were just completely clueless, it’s hard to fathom how it could have actually been a mistake.

But, hooray! It turns out everyone, everywhere is wrong about everything: Solomon says that, sure, the movie has a woman in a cage, but really, it’s “about female empowerment.” So, parents everywhere, get your young daughters to LA, quick, so they can be empowered by the billboards before they’re taken down this afternoon!

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REAL QUICK, REAL URGENT

Minority rule, corruption, disinformation, attacks on those who dare tell the truth: There is a direct line from what's happening in Russia and Ukraine to what's happening here at home. And that's what MoJo's Monika Bauerlein writes about in "Their Fight Is Our Fight" to unpack the information war we find ourselves in and share a few examples to show why the power of independent, reader-supported journalism is such a threat to authoritarians.

Corrupt leaders the world over can (and will) try to shut down the truth, but when the truth has millions of people on its side, you can't keep it down for good. And there's no more powerful or urgent argument for your support of Mother Jones' journalism right now than that. We need to raise about $450,000 to hit our online fundraising budget in these next few months, so please read more from Monika and pitch in if you can.

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