MotherJones.com Ignores Privacy Laws in a Blatant Attempt to Sell Advertising

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In an ironic and diabolic move to generate advertising revenue to support its journalistic mission, MotherJones.com recently launched a series of ads on its site to encourage users to willingly disclose personal information on consumer habits in an online user survey. Even more shocking, these ads tout that users who complete the survey will be entered into a drawing to win some really cool prizes donated by advertising sponsors Aveda and Patagonia.

When questioned about this blatant attempt to learn more about its website visitors, Associate Publisher of Sales & Marketing, Suzanne Saluti was quoted as saying, “We don’t intend to release personal, individual user information to anyone. We will merely aggregate the data and share those results with the advertising community in order to generate online ad sales to off-set the costs associated with providing in-depth investigative reporting on the site.”

You can view (and participate in, if you dare) the survey here.

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ONE MORE QUICK THING:

Or at least we hope. It’s fall fundraising time, and we’re trying to raise $250,000 to help fund Mother Jones’ journalism during a shorter than normal three-week push.

If you’re reading this, a fundraising pitch at the bottom of an article, you must find our team’s reporting valuable and we hope you’ll consider supporting it with a donation of any amount right now if you can.

It’s really that simple. But if you’d like to read a bit more, our membership lead, Brian Hiatt, has a post for you highlighting some of our newsroom's impressive, impactful work of late—including two big investigations in just one day and covering voting rights the way it needs to be done—that we hope you’ll agree is worth supporting.

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