K-Fed an Insult to Fast Food

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K-Fed just can’t get a break. Fresh off of his split from Britney, the stay-at-home-rapper swung a sweet deal with Nationwide Mutual Insurance Co. (yes, at least someone is “On Your Side,” Kev) to star in a Super Bowl commercial where he essentially daydreams of being a star and then wakes up to find himself merely a burger flipper.

Nothing groundbreaking here people. Fast food work is not exactly glory-filled, and pop culture calls attention to that fact quite often. Still, this week the National Restaurant Association asked the insurance company to pull the ad saying that it: “give[s] the impression that working in a restaurant is a demeaning and unpleasant,” and stands as a “direct insult to the 12.8 million Americans who work in the restaurant industry.”

Now wait, does an ad expressing disappointment at being a minimum wage, part-time worker with no benefits rather than a millionaire rap mogul really strike you as demeaning? (Even if that worker is Kevin Federline.)

Did they also object to the ending of American Beauty where another Kevin (Spacey) got a job flipping burgers so he wouldn’t have to think about anything? Maybe the NRA (could have switched around their name for a more kindly acronym?) should come to the rescue of their “insulted” workers in more substantive ways: let them unionize, increase their wages, and improve working conditions. For starters, just leave Kevin alone.

— Elizabeth Gettelman

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Corrupt leaders the world over can (and will) try to shut down the truth, but when the truth has millions of people on its side, you can't keep it down for good. And there's no more powerful or urgent argument for your support of Mother Jones' journalism right now than that. We need to raise about $450,000 to hit our online fundraising budget in these next few months, so please read more from Monika and pitch in if you can.

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