Ad Nauseam: The New York Times Notices, Too

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This story in today’s NYT repeats a theme (and several of the actual examples) of “Ad Nauseam” a piece that Dave and Elizabeth did in our current issue on how “Madison Avenue is scrambling to stick ads anywhere it can, from children’s books to bathroom stalls.”

My personal favorite examples of product placement include:

After Israel bombed Lebanon last summer, Johnnie Walker put up billboards in Beirut showing a damaged bridge with the slogan “Keep Walking.” A spokeswoman said the ads were meant to “capture a popular mood about moving forward.”

A recent Broadway production of Sweet Charity was rewritten to plug Gran Centenario tequila. José Cuervo described the change as “elegant, organic, not forced.”

In Instant Def, an online movie made by Snickers, members of the Black Eyed Peas work in a Snickers factory and battle an evil rapper who is a “fabrication justification of some corporation’s imagination.”

But the whole thing is a hoot. Read it here. And sources here.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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