Fox News: Our Brand is Still Crisis

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The Huffington Post has obtained one of those infamous internal Fox News memos. Here’s FNC’s veep for news rallying the troops after the election:

The elections and Rumsfeld’s resignation were a major event, but not the end of the world. The war on terror goes on without interruption…. [L]et’s be on the lookout for any statements from the Iraqi insurgents, who must be thrilled at the prospect of a Dem-controlled congress…. The question of the day, and indeed for the rest of bush’s [sic] term, is: What’s the Dem plan for Iraq?… Just because Dems won, the war on terror isnt’ [sic] over.

Fox’s website may have gone blue, but it looks like the Kool-Aid over there is still bright red.

WE CAME UP SHORT.

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So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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