Democratic Ad Challenges “These Are the Stakes”

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Countering the Republican National Committee’s now-infamous TV ad quoting Osama bin Laden, Democrats today began airing a television spot arguing that the Iraq occupation has spread the military too thin, increased terrorism and diverted attention from seeking bin Laden’s capture. It features arguments by three Iraq veterans—one of them an amputee—and retired General Wesley Clark, each of whom repeat the words, “because of Iraq.”

The 30-second ad comes 11 days after Republicans began showing a 60-second spot suggesting the GOP was the only party capable of combating terrorism. To the sound of a ticking clock it featured a sepia-toned montage of terrorist leaders and their underlings carrying weapons, burning things and kicking people. It concluded: “These are the stakes.” (The ad mirrored President Lyndon Baines Johnson’s Cold-War-era “Daisy” ad, which helped re-elect him during the Vietnam War. That ad juxtaposed a girl plucking a daisy against an exploding nuclear bomb, saying, “These are the stakes to make a world in which all God’s children can live or go into the dark.”)

Sponsored by the VoteVets PAC, today’s Democratic retort builds on the party’s efforts to decouple the Iraq war from the War on Terror. It closes with Clark standing in front of a replay of the bin Laden ad like a well-dressed schoolteacher. “So, if you see commercials, telling you to be afraid of terrorism,” he says, “remember, it’s because of Iraq.”

Meanwhile, the RNC moved on to more fertile national security terrain today, replacing the bin Laden ad on the front page of its website with a new spot calling on Sen. John Kerry to apologize for his comment yesterday that a poor education leads “you (to) get stuck in Iraq.” Kerry said he’d meant to imply that Bush was uneducated, but the Republican ad suggested he was impugning rank-and-file soldiers—it juxtaposed the comment with quotes from Republicans lauding the troops.

AN IMPORTANT UPDATE ON MOTHER JONES' FINANCES

We need to start being more upfront about how hard it is keeping a newsroom like Mother Jones afloat these days.

Because it is, and because we're fresh off finishing a fiscal year, on June 30, that came up a bit short of where we needed to be. And this next one simply has to be a year of growth—particularly for donations from online readers to help counter the brutal economics of journalism right now.

Straight up: We need this pitch, what you're reading right now, to start earning significantly more donations than normal. We need people who care enough about Mother Jones’ journalism to be reading a blurb like this to decide to pitch in and support it if you can right now.

Urgent, for sure. But it's not all doom and gloom!

Because over the challenging last year, and thanks to feedback from readers, we've started to see a better way to go about asking you to support our work: Level-headedly communicating the urgency of hitting our fundraising goals, being transparent about our finances, challenges, and opportunities, and explaining how being funded primarily by donations big and small, from ordinary (and extraordinary!) people like you, is the thing that lets us do the type of journalism you look to Mother Jones for—that is so very much needed right now.

And it's really been resonating with folks! Thankfully. Because corporations, powerful people with deep pockets, and market forces will never sustain the type of journalism Mother Jones exists to do. Only people like you will.

There's more about our finances in "News Never Pays," or "It's Not a Crisis. This Is the New Normal," and we'll have details about the year ahead for you soon. But we already know this: The fundraising for our next deadline, $350,000 by the time September 30 rolls around, has to start now, and it has to be stronger than normal so that we don't fall behind and risk coming up short again.

Please consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

—Monika Bauerlein, CEO, and Brian Hiatt, Online Membership Director

payment methods

AN IMPORTANT UPDATE ON MOTHER JONES' FINANCES

We need to start being more upfront about how hard it is keeping a newsroom like Mother Jones afloat these days.

Because it is, and because we're fresh off finishing a fiscal year, on June 30, that came up a bit short of where we needed to be. And this next one simply has to be a year of growth—particularly for donations from online readers to help counter the brutal economics of journalism right now.

Straight up: We need this pitch, what you're reading right now, to start earning significantly more donations than normal. We need people who care enough about Mother Jones’ journalism to be reading a blurb like this to decide to pitch in and support it if you can right now.

Urgent, for sure. But it's not all doom and gloom!

Because over the challenging last year, and thanks to feedback from readers, we've started to see a better way to go about asking you to support our work: Level-headedly communicating the urgency of hitting our fundraising goals, being transparent about our finances, challenges, and opportunities, and explaining how being funded primarily by donations big and small, from ordinary (and extraordinary!) people like you, is the thing that lets us do the type of journalism you look to Mother Jones for—that is so very much needed right now.

And it's really been resonating with folks! Thankfully. Because corporations, powerful people with deep pockets, and market forces will never sustain the type of journalism Mother Jones exists to do. Only people like you will.

There's more about our finances in "News Never Pays," or "It's Not a Crisis. This Is the New Normal," and we'll have details about the year ahead for you soon. But we already know this: The fundraising for our next deadline, $350,000 by the time September 30 rolls around, has to start now, and it has to be stronger than normal so that we don't fall behind and risk coming up short again.

Please consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

—Monika Bauerlein, CEO, and Brian Hiatt, Online Membership Director

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate