October 19, 2006

Christians Counter Climate Change

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Dozens of evangelical Christian leaders, breaking ranks with the Bush administration as well as many of their peers, yesterday launched a new faith-based campaign against global warming. “(M)any of us have required considerable convincing before becoming persuaded that climate change is a real problem and that it ought to matter to us as Christians,” declares their official statement. “But now we have seen and heard enough” to convince them that climate change is real, it’s bad, and people of conscience should do something about it. It’s signed by 86 people, from Rick Warren, author of the bestseller “The Purpose-Driven Life,” to the new head of the Christian Coalition.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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