Attention Gay Wal-Mart Shoppers…

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Wal-Mart has formed a partnership with the National Gay and Lesbian Chamber of Commerce, a move that Wal-Mart calls “a very sincere effort to reach out to people who are a significant part of our customer base.”

As sincere as the effort may be, Wal-Mart chose not to announce the new partnership, leaving that job to the Gay and Lesbian Chamber of Commerce. And now that the word is out, there has already been some backlash from conservatives.

Wal-Mart does not offer benefits to domestic partners, though the company is said to be considering making a change in that area. At last count, Wal-Mart gave 85% of its political donations to the Republican Party, which has actively sought to curtail rights for GLBT citizens.

Wal-Mart discriminates against women in a variety of ways and is the defendant in several gender discrimination lawsuits. Wal-Mart also discriminates against working people in a variety of ways, too. Yet women and working people stand in line to shop there, so there is every reason to believe that GLBT citizens will also be sucked into the company’s latest marketing ploy.

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FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

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