Sunday Morning Whiteout

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The National Urban League Policy Institute just released a study showing that over a recent 18-month period blacks made up only 8 percent of appearances on the major Sunday morning political talk shows. And 69 percent of those appearances can be accounted for by just three people: Condoleezza Rice, Colin Powel, and regular FOX contributor Juan Williams.

Studies like this one pop up fairly frequently, and I always wonder to what degree the under-representation is a function of a very real corresponding under-representation of blacks in the power elite that the shows draw from, and how much is just boneheaded booking. But the study wisely points out several incidents – like when the shows were doing their Reagan funeral era hagiographies – when more commentary from the black community would clearly have been quite appropriate. Either way, it’s pretty pathetic.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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