July 11, 2005

Genocide or Jacko?

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Heard about the ongoing genocide in Darfur? If so, it probably hasn’t been from television news. The Center for American Progress explains:

The vast majority of Americans continue to rely on broadcast and cable television as their primary source of information. No other source of information, including newspapers, radio and the Internet, comes close to the power of television. For many, if an event is not reported on television, it does not happen.

As the horror in Darfur continues, our major television news networks are largely missing in action. Last month, CNN, FOX News, NBC/MSNBC, ABC, and CBS ran 50 times as many stories about Michael Jackson and 12 times as many stories about Tom Cruise as they did about the genocide in Darfur. Whether it is coverage of the civil rights movement in the 1950s and ’60s, the Ethiopian famine in the 1980s, or recent coverage of the tsunami, television news can help stop grave injustices and end human suffering. Increased television coverage of the genocide in Darfur has the power to spur the action required to stop a devastating crime against humanity. In short, increased television coverage of the genocide in Darfur has the power to help save thousands of lives.

But, you know, the media market is such a wonderful thing, and if Tom Cruise is what the people are demanding…

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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