December 14, 2000

Bye-bye, bubble wrap

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The onslaught of online shopping options means many folks are getting more of their holiday purchases in the mail, not at the mall. But increased mail means more packaging — inspiring some online retailers to seek out more environmentally friendly options.

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Water-soluble peanuts, air-filled bags, and shredded office paper are just a few things that are replacing styrofoam and petroleum-based bubble wrap, according to the ENVIRONMENTAL NEWS NETWORK.

Companies like Patagonia, Norm Thompson, and Amazon.com are finding that the new packaging is not only easier on the environment but also save on shipping and materials cost.

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December is make or break for us. A full one-third of our annual fundraising comes in this month alone. A strong December means our newsroom is on the beat and reporting at full strength. A weak one means budget cuts and hard choices ahead.

The December 31 deadline is closing in fast. To reach our $400,000 goal, we need readers who’ve never given before to join the ranks of MoJo donors. And we need our steadfast supporters to give again today—any amount.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do.

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