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Anti-capitalist icon Ernesto “Che” Guevara, who with Fidel Castro led Cuba’s 1959 revolution, is now leading an advertising campaign for the spicy version of Smirnoff vodka, according to AP INTERNATIONAL. The use of Che’s famous portrait to sell booze has outraged the man who took it, photographer Alberto Diaz Gutierrez, who has filed suit against the agency responsible for the ad.

The well-known image of Guevara, which has for years graced countless T-shirts and posters to inspire a new generation of would-be revolutionaries, is now seen superimposed over a hammer and sickle motif, with a chili pepper replacing the sickle.

Gutierrez has never previously claimed a copyright, but said he is appalled at the company’s trivializing of the historical icon. The claim, filed with London’s High Court, is scheduled to be heard in September.

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REAL QUICK, REAL URGENT

Minority rule, corruption, disinformation, attacks on those who dare tell the truth: There is a direct line from what's happening in Russia and Ukraine to what's happening here at home. And that's what MoJo's Monika Bauerlein writes about in "Their Fight Is Our Fight" to unpack the information war we find ourselves in and share a few examples to show why the power of independent, reader-supported journalism is such a threat to authoritarians.

Corrupt leaders the world over can (and will) try to shut down the truth, but when the truth has millions of people on its side, you can't keep it down for good. And there's no more powerful or urgent argument for your support of Mother Jones' journalism right now than that. We need to raise about $450,000 to hit our online fundraising budget in these next few months, so please read more from Monika and pitch in if you can.

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