The Paper Chase

A <i>Mother Jones</i> ‘internal’ investigation

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It was only a matter of time before Mother Jones, “the investigative magazine,” found itself the focus of an investigation. Well, it happened, and it ain’t pretty.

That’s right. Mother Jones, responsible for reports on such heady environmental concerns as coral reef devastation and corporate pollution, never bothered to monitor its own impact on the planet. Now a covert HomePlanet sting operation has uncovered a rather embarrassing truth: The paper trail in Mother Jones’ so-called office recycling program leads straight to the landfill.

“We were so busy digging up trash on everyone else that we forgot to look at our own,” says one Mother Jones editor who asked not to be identified for fear his name would be moved down the masthead. “You’re not really going to print this, are you?”

U.S. office workers generate more than 12 million tons of wastepaper each year and toss enough to fill nearly 20 Sears Towers. But it won’t do to stick out a few bins and hope for the best. How can you ensure your office recycling program isn’t a case of pulp fiction? With Mother Jones, it just took a bit of detective work.

At Mother Jones, all “wet” trash (i.e., anything food-related, or paper contaminated with goopy stuff) is placed in one bin, and “dry” trash (paper, including cardboard, magazines, newspapers, and colored stock) is placed either in individual office wastebaskets or in a big trash can near the copy machine. Janitors then consolidate the paper—a significant amount given that the magazine uses 40,000 sheets of white paper a month—nightly into one large bin. When the bin is full, building maintenance staff contact Paper Rush, a local recycler, to pick it up.

To test this system, brightly colored papers marked with large black X’s were stealthily placed in the recycling bin. When the consolidation bin was checked the next day, the paper wasn’t there. Was it being trashed? HomePlanet repeated the test, then, at midnight, searched the two dumpsters in the alley behind the building. There, the mystery was solved: Amongst the cappuccino cups, soggy croutons, hair balls, and other workaday leftovers, was the test paper.

Turns out the janitors were throwing all the paper away. Further questioning revealed that Paper Rush had retrieved paper from the building a mere three times in 1997. (Paper Rush later revised its numbers, telling a Mother Jones fact-checker it had visited 16 times.)

Who’s at fault? The building maintenance guy blames the janitorial company. “They should spend more time training,” he says. The building manager adds that the tenants are to blame. “It’s really been like pulling teeth getting the tenants and janitorial staff to do what they’re supposed to do,” she says. The tenants blame building management for changing recycling schemes and janitorial companies faster than Imelda Marcos changes shoes.

Amid all the finger-pointing, one thing is clear: The janitors, who are hardworking and diligent, simply don’t know what to do. They get their instructions from their employer, a janitorial company contracted by the building. The janitorial company gets its instructions from building maintenance, which gets its instructions from the building manager. All involved promise to clean up the confusion. Funny how a little investigation can motivate people.

Case closed, except for the question of bottles and cans. It turns out that glass and aluminum actually do get recycled. A fellow who works in building maintenance gives them to his nephew to “teach him about money.” This is good, both for the nephew and the environment, because people who work in the six-story building don’t generate enough bottles and cans to make it worthwhile for a recycling company to pick them up.

Still, when it comes to recycling paper, Mother Jones isn’t the only sham artist. Just look at Congress. Although 94 percent of House offices boast paper recycling programs, most of the 2,500 tons of paper the House uses each year ends up in the landfill. This became public last February when the House’s custodial workers had to sift through garbage to find important newspaper clippings mistakenly trashed. In response, Rep. Sam Farr (D-Calif.) has introduced legislation to make recycling a mandatory House practice (it’s now voluntary). He says the House potentially could make thousands of dollars from selling used paper to recyclers. In 1996 it made a paltry $7. “That is just embarrassing,” Farr says.

Bank of America has long been profiting from paper recycling. In 1995, its 90,000 employees, working in thousands of buildings across the nation, recycled more than 12,000 tons. “It’s a revenue generator,” says recycling program manager Halina Wojnicz, adding that there’s a long chain of command to keep the recycling legit. “You monitor the sites, reports, revenues, volumes,” she says. “You look into the trash.”

You also have to close the loop. That means buying paper with recycled content. “It won’t work if no one buys the products,” says Sharon Oxley, director of the national Recycling at Work Campaign. Oxley advises companies to avoid recycling fiascoes by communicating with building managers and clearly delegating responsibilities.

But if something smells rotten, she adds, root it out. “Stay late. Go undercover. Find out if [paper] is really being recycled.” And while you’re doing so, wear protective body armor and nose clips. You’ll need them.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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