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Corals make—and save—money in the global economy. Tourism alone generates $186.5 billion in annual revenues from resorts, snorkeling, and scuba diving (albeit not always good for the reefs), and accounts for 50 percent of the GNP in some coastal developing nations. Up to 15 percent of the total worldwide annual fisheries harvest comes from reefs; reef habitats are even more important in locales where seafood is the main source of protein (up to 90 percent for people living in the Pacific Islands). Even in the U.S., where beef, pork, and poultry are more plentiful, commercial reef fishing brings in more than $75 million annually.

Where reefs save money is in the natural ecosystem services they perform: filtering and processing waste and nutrients, making sand for eroding shorelines, and serving as a natural protector for coastlines against waves and hurricanes. A study by the National Center for Ecological Analysis and Synthesis estimates the annual value of these services to be $174.1 billion.

What we can’t calculate, however, is the untold value of corals to medical science. Researchers have been screening reefs for potential pharmaceutical applications for the past two decades, discovering compounds with anti-inflammatory, anti-microbial, anti-carcinogenic, and cardioactive properties. As the reefs die, science loses forever the opportunity to explore these unique beings.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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