How to Tell-a-Phone-y

Tips on how to tell when a caller who claims to represent a grassroots movement is really throwing you a corporate-contrived astroturf pitch:

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You ask: “Who do you work for?”
The caller says: A group beginning with “Citizens for…,” “Consumers Against…,” or “Americans who…”

You ask: “Where are you located?”
The caller says: “I can’t reveal that information.”

You say: “I’m in the middle of dinner. Can I call you back?”
The caller says: “Sure” and gives you a toll-free number.

You call the toll-free number.
An operater says: “Legislative hotline!” and offers to route you to the appropriate staffer.

You ask for more information.
They send papers labeled “grassroots effort.”

You ask: “How does this issue affect me?”
The caller says: “This will hurt all consumers in your state!”

You ask: “When I call my senator, what do I say?”
The caller says: “Say that this will hurt all consumers in your state!”

You ask: “What else can I do?”
The caller says: “Write your senator a letter saying that this will hurt all consumers in your state!”

Not every grassroots call is necessarily fake. Just demand details. And remember: The Princeton Dental Resource Center was once sponsored by M&M/Mars to convince the public that candy is good for your teeth. For more information on identifying phony campaigns, consult Mask of Deception: Corporate Front Groups in America, which is available for $15 through Essential Information (a Ralph Nader front group); call (202) 387-8030 or go to www.essential.org

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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