August 19, 1997

Welcome Back, Boycotter p.7

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Hare Care Products
Crest, Pampers, Luvs, Old Spice, Sunny Delight, Bounce, Secret, Sure, Oil of Olay, Vidal Sassoon, Cover Girl, Tide, Era, Bold, Dawn, Joy, NyQuil, Vicks, Pepto-Bismol, Noxema, Cascade, Cheer, Jif, Crisco, Folgers, Duncan Hines, Cheer, Bounty, Pringles, Bain de Soleil, Clearasil, Ivory (and the list doesn’t stop there); Procter & Gamble

Procter & Gamble continues to perform safety tests for its consumer and cosmetic products on rabbits and other laboratory animals when these tests are not required by law and when alternative, non-animal tests exist, charges In Defense of Animals (IDA), which in 1989 called for a boycott of all P&G products. The boycott, underway in countries on six continents, is supported by PETA, the National Anti-Vivisection Society and other animal rights groups.

It’s a Rat’s Life
Colgate, Palmolive, Ajax, Fab, Speed Stick, Mennen, SoftSoap; Colgate-Palmolive Co.

Alas, Colgate is no safer than Crest for the laboratory animal — or the animal-loving consumer — because Colgate-Palmolive Co. also tests its products on live beasties. For that reason PETA and other animal rights groups are boycotting the company — along with scores of others. Alternatives to the toothpaste titans? Everyone we spoke to mentioned one: Tom’s of Maine.

Tea Troubles
It’s a scorcher. You’re parched. Do you reach for a dubiously endorsed Snapple straight from the cooler, or the exotically packaged Arizona Iced Tea?

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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