Pigment-Free At Last!

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Walgreens coupon book Maybe you told your kids all about Martin Luther King, Jr. Maybe you boned up on slavery, lynchings and Black Power or Kwanzaa. Or maybe you walked to the bathroom mirror and bleached your skin.

'Nadinola' skin bleach In honor of Black History Month the folks at Walgreens, the nation’s largest retail pharmacy chain, saw fit to offer this handy coupon book promoting not one, but three different brands of skin bleach or “fade” creams, presumably not meant for those customers who’d rather “not be judged by the color of their skin, but by the content of their character.”

'Ambi' skin bleach We won’t even go into the five brands of hair relaxer coupons, about which Malcolm X surely would have a thing or two to say…

'Black & White' skin bleach Of course the “whitening” of black America is nothing new — for an enlightening look at the history of these cosmetics, check out AFRO-Americ@.

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A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

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