Fakin’ It

Inside “smoker’s rights” groups–Big Tobacco’s first effort to speak on behalf of the people.

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Not long ago, he represented R.J. Reynolds on the front lines of its war against proposed smoking restrictions and taxes on tobacco products. Today he insists his name not be used, given all the threats he has received for championing the cause of the tobacco giant. Besides, he says, he signed a confidentiality statement.

Secrecy aside, his mission, he says, was to help assemble the nation of smokers into something that would pass for a grassroots movement capable of fending off regulation, excise taxes, and any other threat to RJR’s bottom line. A “field coordinator,” he was one of some two dozen assigned to hold the line in their respective regions of the country.

Each region, in fact, had a genuine popular uprising made up of legislators, physicians, consumers, parents–all decrying the death and disease wrought by cigarettes. RJR’s response, far from merely providing information to a voluntary movement of smokers’ rights advocates, sounds more like conscription. Sometimes he had to contact hundreds of smokers to field a ragtag army of 20 or 30 people for a smokers’ rights meeting. He likens it to the old Marxist practice of party-building, one cell at a time.

“You try not to ever let your link be known,” he says. “If your name never pops up in the paper, you’re doing your job.” The more the smokers’ rights movement could be presented as a spontaneous grassroots movement independent of the tobacco industry and its obvious vested economic interests, the greater the movement’s credibility and chances for success. For this, RJR paid him handsomely–more than $60,000 a year plus hefty bonuses. Not bad for part-time work.

But when he fought anti-tobacco measures directly, outright legislative victories were few and far between. Often he had to settle for delaying the opposition, putting up roadblocks in what seemed the inexorable advance of the forces arrayed against those who manufacture, sell, and use cigarettes.

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate