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The 100-mile Western States ultramarathon offered four Tarahumara Indians an opportunity to honor ancestors who, centuries ago on Mexico’s Sierra Madre plateaus, reputedly ran 170-mile races between villages, and hunted deer simply by running them to death. But the June race posed troubles their ancestors surely never imagined: Snow in the Lake Tahoe, Calif., mountains forced them to adopt running shoes instead of their huaraches, handmade from tire treads (below); and they feared passing one star U.S. runner, thinking she might be a witch. Still, three of the Tarahumara placed in the top 12, in a field of 400. Their reward? U.S. couple Rick Fisher and Kitty Williams Fisher collect sponsorship money to cover expenses, but nothing more. While the Indians say they’re happy just to compete, back in their impoverished home, a 73-year-old elder muses: “Someone makes money. A shoe company, a car company, someone.”

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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