Martin Luther King Jr.’s Daughter Slams Pepsi Protest Ad in One Tweet

The commercial, which featured model Kendall Jenner, has been pulled.


Bernice King, the daughter of legendary civil rights leader Martin Luther King Jr., has added her voice to the criticism sparked by Pepsi’s controversial protest ad.

The commercial, which was released Tuesday as a two-and-a-half minute video, depicted reality TV star and model Kendall Jenner walking through a demonstration. As police stare down the protesters, Jenner approaches one of the officers to hand him a Pepsi. The gesture appears to defuse tensions, which prompts cheers from the protesters.

The ad quickly became the target of derision, with many calling it “tone-deaf.” Critics also argued Pepsi was co-opting the imagery of recent minority-led protest movements for profit. On Twitter, people pointed out that the scene of Jenner handing a Pepsi to an officer closely resembled a widely-shared photo of a Black Lives Matter protester being arrested during a 2016 protest in Baton Rouge, Louisiana.

On Wednesday, King took to Twitter to share her thoughts about the controversy, posting a photo of her father being pushed back by police officers during a protest. In a particularly cringeworthy bit of timing, the Pepsi ad’s Tuesday release came on the same day of the 49th anniversary of King’s assassination in Memphis, Tennessee:

In a statement Wednesday, Pepsi announced the ad would be pulled immediately.

“Pepsi was trying to project a global a message of unity, peace and understanding. Clearly, we missed the mark, and we apologize…We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate