MoJo Video: The Perfect Espresso

Are you paying too much for your organic Fair Trade coffee? In search of the perfect cup.

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Traditionally, coffee has been treated somewhat like cotton: It’s a commodity to be bought and sold in bulk. Such a system leaves coffee growers largely at the mercy of middle men and the market, and leaves consumers with beans of dubious quality.

But in recent years, the Fair Trade movement, the Cup of Excellence program, and serious roasters have challenged the status quo. Some are establishing direct relationships with individual growers and co-ops, helping them improve the quality of their beans and paying them significant bonuses to produce high-quality beans.

As prices climb for the consumer, how can a coffee lover tell when they’re getting the best espresso for their recession dollar? We asked Mother Jones‘ own in-house coffee expert, Richard Reynolds, to demonstrate the perfect cup.

 

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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