“You’re on Mute!” Is the Phrase of the Year

Courtesy of the Financial Times, here’s a weird chart to start off our week:

What accounts for this? Corporate earnings calls, as the name implies, have always been calls. That didn’t change because of the COVID-19 pandemic. And yet, the surge in mentions of muting started precisely in April and May, exactly when the pandemic took off in the United States. Was there a sudden switch from phone calls to Zoom calls, and with it a learning curve of how to mute oneself? But if that’s the case, surely people would learn over time and the incidence of being unexpectedly on mute would decline. That hasn’t happened.

I feel like there’s something obvious that I’m missing here. Somebody school me, please.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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