Please Stop Looking at Exit Polls

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Our editor-in-chief has a gripe:


Seriously, people, just don’t do this. The polling this year was unreliable and there’s every reason to think the exit polls are unreliable too. But analysts are gonna analyze, so we get a lot of opening sentences like this:

Take all this with a grain of salt, but….

No. Just stop there. I know it’s frustrating for numbers-oriented folks to have no reliable numbers to analyze the election with, but right now we don’t. And this is doubly true if you’re comparing 2020 to 2016, which had some reliability issues of its own. Like it or not, this year’s exits just aren’t good enough except at the broadest possible level (for example, shifts of six or seven points or more, which will probably hold up even if the precise magnitude of the shift changes when we get better numbers).

I myself have taken an even more extreme tack: I haven’t even looked at the 2020 exit polls. Even if I swear to myself that I’m just curious and I won’t let them influence me, they will. I’d rather have no opinion than one based on bad data.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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