Retail Spending Is Up, But Not For Everyone

Retail spending ticked upward in September, growing 1.9 percent from the previous year:

We’re not even close to making up the huge loss in spending from the first few months of the pandemic lockdowns, but we probably never will. However, that downturn produced pent-up demand which is now starting to turn into higher spending levels.

As always, however, this is an average. It shows that on average the economy is doing OK. But as we know from other metrics, this means the middle class and the affluent are spending more while the working poor are spending less. They’re the ones who have suffered most from the pandemic, and they’re the ones who need the most help. That’s why Congress needs to pass a coronavirus assistance bill.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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