Here are two different takes on the abandoned gas station in Halloran Springs that’s a familiar sight to anyone traveling on Interstate 15 near the border with Nevada. This pair of photos drove home how much more difficult black-and-white is compared to color. With color photographs, there aren’t a lot of choices to be made in Photoshop. You can fiddle a bit with exposure and saturation and so forth, but just a little bit. Basically, the picture is what it is.

But black-and-white, especially in the Photoshop era, offers a huge choice of looks. In this one, I chose a very high contrast conversion, as if I’d been using a deep red filter, but if I’d chosen one of the other conversions it would have looked very different. Plus there’s generally more flexibility in “dodging” and “burning” of specific bits of the photograph. In this one, my recollection is that I applied even more contrast specifically to the Lo-Gas sign.

Were these the right choices? Another photographer might have chosen completely differently and produced a picture that was just as good or better. That’s all part of the fun.

January 25, 2020 — Halloran Springs, California

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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