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Last night I saw a TV ad blasting Democrats for trying to impeach Donald Trump. It made three points:

  • Hunter Biden made a bunch of money in Ukraine.
  • Joe Biden got Ukraine’s prosecutor fired.
  • The prosecutor claims he was fired because he was putting so much pressure on Hunter Biden.

This is simple, straightforward, and true. Needless to say, the ad leaves out quite a bit. Like the fact that the prosecutor in question was brazenly corrupt. And that everyone from the IMF to the EU wanted him gone before they’d commit any more aid money to Ukraine. And his claims about why he was fired are laughable.

Nonetheless, those three bullet points are narrowly true. This is why it’s going to be hard to persuade Trump supporters to turn on Trump. We can’t fight this ad by saying it’s a lie. We can only fight it by adding more detail, and that’s a tough thing to do. Three bullet points are about all that even an honest but low-information voter has time for.

But we can flood the zone. It’s probably our only hope.

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ONE MORE QUICK THING:

Or at least we hope. It’s fall fundraising time, and we’re trying to raise $250,000 to help fund Mother Jones’ journalism during a shorter than normal three-week push.

If you’re reading this, a fundraising pitch at the bottom of an article, you must find our team’s reporting valuable and we hope you’ll consider supporting it with a donation of any amount right now if you can.

It’s really that simple. But if you’d like to read a bit more, our membership lead, Brian Hiatt, has a post for you highlighting some of our newsroom's impressive, impactful work of late—including two big investigations in just one day and covering voting rights the way it needs to be done—that we hope you’ll agree is worth supporting.

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