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Last night I saw a TV ad blasting Democrats for trying to impeach Donald Trump. It made three points:

  • Hunter Biden made a bunch of money in Ukraine.
  • Joe Biden got Ukraine’s prosecutor fired.
  • The prosecutor claims he was fired because he was putting so much pressure on Hunter Biden.

This is simple, straightforward, and true. Needless to say, the ad leaves out quite a bit. Like the fact that the prosecutor in question was brazenly corrupt. And that everyone from the IMF to the EU wanted him gone before they’d commit any more aid money to Ukraine. And his claims about why he was fired are laughable.

Nonetheless, those three bullet points are narrowly true. This is why it’s going to be hard to persuade Trump supporters to turn on Trump. We can’t fight this ad by saying it’s a lie. We can only fight it by adding more detail, and that’s a tough thing to do. Three bullet points are about all that even an honest but low-information voter has time for.

But we can flood the zone. It’s probably our only hope.

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We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

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