Here’s How Donald Trump Can Fix His Racist Branding Problem

Wang Ying/Xinhua via ZUMA

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The Washington Post has a headline today that makes you go hmmm:

I think we all have a pretty good idea of how Trump could avoid being called a racist. He could stop saying racist stuff all the time. Easy peasy.

For my money, I probably wouldn’t call Trump a racist and I definitely wouldn’t call him a white supremacist. I’d call him a race-baiter. I know I’m out of sync with leftist orthodoxy on this, but words and phrases have actual meanings and I think language works better when we respect their differences:

  • A white supremacist is someone who believes as an ideology that the white race is inherently superior to and should dominate all other races. Adolf Hitler was a white supremacist. Jefferson Davis was a white supremacist. For that matter, pretty much everyone in Europe (or descended from European stock) before about 1900 was a white supremacist.
  • A racist is someone who believes different races have different inherent abilities but doesn’t have any consistent ideology to back it up. They just don’t like folks from other tribes (and they do like being top dog).
  • A race-baiter is someone who may or may not be personally racist but is perfectly happy to make money or win political office by appealing to racists.

Trump is a race-baiter. But is he personally racist? Beats me, and I almost don’t care anyway since I think a race-baiter is generally worse than a racist. Racism comes in various degrees, but sometimes it’s just the result of upbringing and expresses itself as little more than a casual, personal, low-level hostility. Race-baiting, by contrast, is invariably cold-blooded and mass-focused almost by definition. It’s cynical and selfish and demonstrates a willingness to stoke hatred for little more than short-term personal gain.

Genuine white supremacists are thin on the ground these days and don’t wield any serious political power. Racists come in all stripes, but their power has been dwindling for decades and their attitudes have largely been driven out of the public square. They’re still dangerous but getting less so—and that trend will continue as long as political elites make racism publicly intolerable. The only thing that can change this is a resurgence of race-baiting, and that makes race-baiters the most dangerous of them all. Fox News is far worse than their viewers and Donald Trump is far worse than his base.

Those are the people to fight, not the yahoos who yell “Send them back!” at Trump rallies. Without Trump, they’d just be sitting at home and occasionally telling off-color jokes to their buddies. It’s only with people like Trump around that they become toxic.

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WHO DOESN’T LOVE A POSITIVE STORY—OR TWO?

“Great journalism really does make a difference in this world: it can even save kids.”

That’s what a civil rights lawyer wrote to Julia Lurie, the day after her major investigation into a psychiatric hospital chain that uses foster children as “cash cows” published, letting her know he was using her findings that same day in a hearing to keep a child out of one of the facilities we investigated.

That’s awesome. As is the fact that Julia, who spent a full year reporting this challenging story, promptly heard from a Senate committee that will use her work in their own investigation of Universal Health Services. There’s no doubt her revelations will continue to have a big impact in the months and years to come.

Like another story about Mother Jones’ real-world impact.

This one, a multiyear investigation, published in 2021, exposed conditions in sugar work camps in the Dominican Republic owned by Central Romana—the conglomerate behind brands like C&H and Domino, whose product ends up in our Hershey bars and other sweets. A year ago, the Biden administration banned sugar imports from Central Romana. And just recently, we learned of a previously undisclosed investigation from the Department of Homeland Security, looking into working conditions at Central Romana. How big of a deal is this?

“This could be the first time a corporation would be held criminally liable for forced labor in their own supply chains,” according to a retired special agent we talked to.

Wow.

And it is only because Mother Jones is funded primarily by donations from readers that we can mount ambitious, yearlong—or more—investigations like these two stories that are making waves.

About that: It’s unfathomably hard in the news business right now, and we came up about $28,000 short during our recent fall fundraising campaign. We simply have to make that up soon to avoid falling further behind than can be made up for, or needing to somehow trim $1 million from our budget, like happened last year.

If you can, please support the reporting you get from Mother Jones—that exists to make a difference, not a profit—with a donation of any amount today. We need more donations than normal to come in from this specific blurb to help close our funding gap before it gets any bigger.

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