I drove up Ortega Highway yesterday for reasons I’ll tell you about someday, but I missed my exit and ended up driving nearly out to Lake Elsinore. As you may know, Lake Elsinore is the site of our latest superbloom, which created traffic jams 20 miles long over the weekend. I had no intention of going anywhere near it—and no interest in the superbloom anyway—so I was taken by surprise when I looked out my window and suddenly got a look at it.

I’m here to tell you that it was breathtaking. I was about 2,000 feet up and a few miles away, and the view was just stunning. As a camera guy I rarely say this, but pictures don’t do it justice. In real life it’s far more impressive than any pictures I’ve seen.

Needless to say, this didn’t stop me from taking lots of pictures anyway. In fact, I took so many that I’m going to share no fewer than five superbloom pictures with you today. First off, here’s a wide panorama of the entire vista from the Ortega Highway:

March 18, 2019 — Lake Elsinore, California

Panoramic shots don’t work too well in the limited space of this blog, so here’s another one that’s been cropped more tightly:

March 18, 2019 — Lake Elsinore, California

Here’s a closeup—which is to say, a telephoto shot of the hillside:

March 18, 2019 — Lake Elsinore, California

Here’s another closeup of a hillside covered not just in golden poppies, but also some kind of yellow plant. Maybe mustard?

March 18, 2019 — Lake Elsinore, California

Finally, here’s my favorite, a shot of the superbloom with some snowy peaks in the background:

March 18, 2019 — Lake Elsinore, California

This is almost certainly not the superbloom at its photographic best, since these pictures were taken when the sun was high in the sky. I’m tempted to go back later this week in the early morning, but I suspect I won’t get around to it.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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