I Explain the State of the Union Address For You

President Trump delivering last year's State of the Union address. It was so pleasant and bipartisan that it put Paul Ryan to sleep.CNN

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You have probably heard that President Trump plans to stress “unity” and “bipartisanship” in his State of the Union address tonight. I have no doubt that he will. He does this every year, after all.

Here’s how things work. When Trump is, say, speaking via Twitter, he’s speaking solely to his base and feels free to be as nasty and partisan (and untruthful) as he wants. Conversely, when he’s delivering the SOTU on national TV with a big audience, he likes to appear calm and statesmanlike. That way, the folks who only see him once a year get the impression of a serious man with serious proposals. They leave wondering why he gets so much bad press.

Trump has an instinctive ear for the media, and one of the most important lessons of dealing with the media is knowing your audience. Trump is very good at this. When he’s speaking at a rally in Biloxi, he gives them red meat. But when he’s speaking from the well of the House to an audience that expects presidential behavior, that’s what he gives them. I don’t expect he’ll get through his whole speech on nothing but sweetness and light, but he’ll get through most of it.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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