September 10, 2018

Quiz: Which Has Gone Up More, Dog Food or Cat Food?

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Today is a slo-o-o-o-o-w day. In addition, I experimented yesterday to see if I could force myself to stay awake all day, and I mostly did. However, there’s no fooling the evil dex: it just slammed me into a coma today instead.

But like I said, nothing much is going on, so no harm done. Instead, here is something to amuse you: the inflation-adjusted prices of dog and cat food over the past 30 years.

Your assignment is to decide which line is which. One of them is more expensive than it was in 1985. The other is cheaper. But which is it? Dog food or cat food? You must include your reasoning in your answer.

UPDATE: The orange line is dog food. Its price has increased more than cat food, though I have no idea why.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

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So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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