Chart of the Day: Democrats and the White Working Class #2

Yesterday I challenged you to figure out why working-class white voters identified themselves with the Democratic Party quite stably for nearly two decades—including 2008, when about half of them voted for Obama—but then suddenly abandoned the party in big numbers starting a year after Obama was elected. The most common guess had to do with the tanking of the economy, but that doesn’t really work. There have have been good times and bad times ever since World War II, and the bad times don’t routinely cause working class whites to abandon the Democratic Party. Besides, if that were the case, you’d expect this group to steadily return to the party after about 2012, when the economy recovered. They didn’t.

No, it’s something else. To help you out, here’s another chart. It’s from the Wall Street Journal, and it shows gun sales suddenly rising starting in 2009 and then suddenly slumping after 2016. Sales were high during the Obama era, and only during the Obama era.

What could be the cause of this? Whatever could be the cause?

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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