New Research Quantifies the Emotional Energy Bound Up in Twitter Mobs

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Based on my experience, supplemented by careful and rigorous record-keeping, I have constructed an equation that describes the amount of emotional energy contained in various forms of impersonal nastiness:

In English: One nasty phone call is the equivalent of 50 nasty emails or 2,500 nasty tweets. Basically, a nasty tweet is all but meaningless. The bandwagon effect is so powerful on weak minds, and the effort required is so minuscule, that an outraged tweet is equivalent to only a tiny fraction of a nasty phone call. Nasty emails are somewhere in between. Keep this in mind if you ever get a barrage of nasty tweets.

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Corrupt leaders the world over can (and will) try to shut down the truth, but when the truth has millions of people on its side, you can't keep it down for good. And there's no more powerful or urgent argument for your support of Mother Jones' journalism right now than that. We need to raise about $450,000 to hit our online fundraising budget in these next few months, so please read more from Monika and pitch in if you can.

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