How Bad Was Hillary Clinton’s Campaign?

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


A couple of hours ago I tweeted this:

Shattered tells us in loving detail about every mistake the Clinton campaign made, but every losing campaign gets that treatment. Her campaign also did a lot of things right. My horseback guess is that when you put it all together, she was about average as a candidate and her campaign was about average as a campaign.

But that got me curious: how do Clinton and her campaign compare to past elections? There’s no way to measure this directly, but you can get an idea by comparing actual election outcomes to the predictions of a good fundamental model. So I hauled out Alan Abramowitz’s model, which has a good track record, and looked at how winning candidates performed compared to the baseline of what the model predicted for them. Here it is:

According to this, Hillary Clinton did way better than any winning candidate of the past three decades, outperforming her baseline by 2.4 percent. Without the Comey effect, she would have outperformed her baseline by a truly epic amount.

Now, was this because she ran a good campaign, or because she had an unusually bad opponent? There’s no way to tell, of course. Donald Trump was certainly a bad candidate, but then again, no one thinks that Dole or Gore or Kerry or McCain were terrific candidates either.

Bottom line: we don’t have any way of knowing for sure, and this is an inherently subjective question. But the evidence of the Abramowitz model certainly doesn’t suggest that Hillary Clinton ran an unusually poor campaign or that she was an unusually poor candidate. Maybe she was, but aside from cherry-picked anecdotes and free-floating Hillary animus, there’s not really a lot to support this view.

REAL QUICK, REAL URGENT

Minority rule, corruption, disinformation, attacks on those who dare tell the truth: There is a direct line from what's happening in Russia and Ukraine to what's happening here at home. And that's what MoJo's Monika Bauerlein writes about in "Their Fight Is Our Fight" to unpack the information war we find ourselves in and share a few examples to show why the power of independent, reader-supported journalism is such a threat to authoritarians.

Corrupt leaders the world over can (and will) try to shut down the truth, but when the truth has millions of people on its side, you can't keep it down for good. And there's no more powerful or urgent argument for your support of Mother Jones' journalism right now than that. We need to raise about $450,000 to hit our online fundraising budget in these next few months, so please read more from Monika and pitch in if you can.

payment methods

REAL QUICK, REAL URGENT

Minority rule, corruption, disinformation, attacks on those who dare tell the truth: There is a direct line from what's happening in Russia and Ukraine to what's happening here at home. And that's what MoJo's Monika Bauerlein writes about in "Their Fight Is Our Fight" to unpack the information war we find ourselves in and share a few examples to show why the power of independent, reader-supported journalism is such a threat to authoritarians.

Corrupt leaders the world over can (and will) try to shut down the truth, but when the truth has millions of people on its side, you can't keep it down for good. And there's no more powerful or urgent argument for your support of Mother Jones' journalism right now than that. We need to raise about $450,000 to hit our online fundraising budget in these next few months, so please read more from Monika and pitch in if you can.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate