Donald Trump Has a Brilliant Media Strategy

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


Like everyone, I’m often snarky about Donald Trump’s social media addiction, but I have to admit it works wonders. Today’s two tiny tidbits about Israel and our nuclear arsenal produced these top-of-the-site headlines from the New York Times (left) and the Washington Post (right):

Trump’s press strategy since the election has had two parts. Part one: refuse to talk to the press, so they’re starved for news. Part two: dribble out tiny, often ambiguous tweets once or twice a day on subjects of his choosing. This guarantees that he gets precisely the headlines he wants.

If he announced these things at a press conference, he’d have to take questions, and there’s no telling where that would lead. If he gave a speech, the press would highlight whichever parts it felt like. But by tweeting, he leaves reporters no choice. It’s the only presidential news they’ve got, and it’s on one specific subject, so that’s what they have to write about.

Pretty smart, isn’t it?

THE END...

of our fiscal year is Thursday, June 30, and we have a much larger fundraising gap than we can easily manage with only days left to go.

Right now is no time to come up short: If you value the hard-hitting, democracy-protecting, justice-advancing journalism you get from Mother Jones, please help us keep charging as hard as we possibly can with a much-needed and much-appreciated donation today.

payment methods

THE END...

of our fiscal year is Thursday, June 30, and we have a much larger fundraising gap than we can easily manage with only days left to go.

Right now is no time to come up short: If you value the hard-hitting, democracy-protecting, justice-advancing journalism you get from Mother Jones, please help us keep charging as hard as we possibly can with a much-needed and much-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate